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AWS CloudFront Case Study: High-availability Content Delivery Solution for Media Organization

Executive Summary

Our customer is the biggest broadcasting union in the world. Our client is also member of the World Broadcasters’ Union and works closely with the other regional broadcasting unions on matters of common concern such as reserving frequencies for broadcasters, harmonization of operating and technical broadcasting standards and systems and finalizing the Broadcasting Treaty. The customer wanted to improve the performance of the streaming content and reduce load on the server.

About the Customer

The union runs a wide range of services, including the daily Asia vision TV news exchange, several co-productions, program exchanges and technical, programming, legal and management consultancies, as well as industry and international conferences and an international frequency planning and coordination. The Union negotiates rights for major sports events and organizes their coverage for the region. It also runs prestigious annual Awards, TV Song and Radio Song Festivals.

Customer Challenge

Our customer needed a Media Exchange Platform for its member organizations to exchange content. The customer was using two different SaaS solution providers for separate business units or departments. They wanted a single solution that would cater to all their requirements and was not billed by the number of users accessing the platform. The customer had a usage pattern that had a broad range of volume. From next to no users to thousands of users during peak usage. They also needed flexibility of UI across multiple devices. They could foresee a need in future where different departments would need different UX designs for their respective brands.

AspireNXT had designed a solution that is completely serverless. This required a strong Content Delivery Network (CDN) Distribution that could manage security and provides edge location service with secured data transmission and can run on-demand and live -streaming media content.

Why AWS

The union evaluated several cloud providers before selecting Amazon Web Services (AWS). They concluded that building their Web Application is the most cost-effective solution, and AWS provides all the services required to perform the required functionalities required to build an efficient application and deliver it. A serverless approach was decided on to build the application.
To facilitate the continuous build and deployment environment in AWS, the union chose to work with AspireNXT, an IT services provider that is part of the AWS Partner Network (APN).

Partner Solution

• As solution provider we have helped our customer to create a CDN for Media elemental package and AWS S3 as an origin.
• Deploy the static application in the bucket and configured with CDN service as an origin.
• A static page from S3 and restful API’s distributed using CDN web
• Helped the customer to implement the Restriction on source layer from public access.
• To protect against common web attacks like SQL Injection, BOT detection, XSS (Cross Site Scripting) etc. AWS WAF has been configured along with CloudFront.
• Implemented Live streaming service by using CDN RTMP.

Results and Benefits

Using Media live elemental service, customer was able to achieve live streaming to web application from on-premise to the end users with zero latency.
Edge location provides low latency connectivity by providing static contents to be
available from nearest location of the request.

• Data in transmission is secured by applying custom SSL certificate in CDN.
• All incoming/outgoing calls are redirected from HTTP to HTTPS.
• A web application firewall is attached to the CDN to defend against external
threats and attacks (DDoS, PCI, Cross scripting, etc.).
• Global region is enabled to distribute content all over the world.

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